In the midst of the heyday of Netflix with its original content; YouTube had tried to catch up with this success by launching YouTube Originals. Even so, YouTube through its Chief Business Officer, Robert Kyncl, announced they were no longer continuing the YouTube Original division.
YouTube Originals itself aims as a channel for the Google company, to produce and broadcast original content from them; Such as series, educational videos, and music and celebrity programs.
“With rapid growth, new opportunities have emerged and now our investments can make a bigger impact on more creators when applied to other initiatives,” said Kyncl.
An update on YouTube Originals: pic.twitter.com/PixhgZ2yhU
— Robert Kyncl (@rkyncl) January 18, 2022
Through a statement on his Twitter account, Kyncl said some of these initiatives include the Creator Shorts Fund, Black Voices Fund, and the Live Shopping program.
Predicted to leaving the company on March
Quoting from The Verge, YouTube Originals was created in 2016 and led by Susanne Daniels. They started with creator-focused shows and movies like the comedy-horror series Scare PewDiePie.
Then the company started moving into ad-supported content featuring celebrities like Katy Perry and Kevin Hart, which was freely available to users without a subscription. In a statement, Kyncl also announced that he and Daniels would be leaving the company starting in March, which also contributed to the decision to reduce the division.
“Going forward, we will only fund programs that are part of our Black Voices and YouTube Kids Fund,” Kyncl wrote. “We value our commitment to a progressing event contract and the creators involved there who are expected to contact us directly in the coming days,” He added.
Some content of YouTube Originals
Citing Variety, some of the most popular shows from YouTube Originals include the documentary series Justin Bieber: Seasons, the comedy Liza On Demand, and Cobra Kai which eventually made its way to Netflix.
YouTube Originals has also spawned several music programs that include Alicia Keys, Demi Lovato, Camilo and Lewis Capaldi in Released. Several live streaming concerts were also shown such as shows by Taylor Swift, Coldplay, Paul MacCartney, and Andrea Bocelli. Last fall, YouTube also streamed Best Shape of My Life; which is an unscripted show from actor Will Smith’s fitness journey.