In the smartphone market, Xiaomi is a major phenomenon. After the embargo, the Chinese company appears to have won by eating Huawei’s market share.
Xiaomi has just surpassed Samsung to become the world’s largest smartphone manufacturer by volume in June 2021, according to Counterpoint Research. It’s the company’s first time accomplishing such a feat. In June 2021, Xiaomi overtook Samsung owing to a combination of factors. However, if the entire second quarter of 2021 is considered, it stays second to Samsung. As of June 2021, China’s firm shipment market share was 17.1 percent. Samsung is in second place with 15.7 percent of the market share, and Apple is in third place with 14.3 percent.
Xiaomi reportedly grew 26 percent month over month to overtake Samsung, according to the study. The latter, which has long held the title of the world’s largest smartphone vendor. Supply restrictions exacerbated by the market conditions in Vietnam have accelerated the problem. Samsung produces and ships a major share of its devices in this country. Samsung is expected to reclaim first place after these issues are rectified, according to Counterpoint. By this time, Xiaomi will have retreated to second place.
Further detailing the market movement, Tarun Pathak, research director at Counterpoint, said:
“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and Honor’s legacy markets like China, Europe, the Middle East, and Africa. In June, Xiaomi was further helped by China, Europe, and India’s recovery and Samsung’s decline due to supply constraints. “
Since its launch in 2011, Xiaomi has sold over 800 million smartphones. For several years, it has slowly consolidated its position as India’s largest smartphone maker. Samsung has been battling it out for second place. The Korean company lost its appeal in India, but with the release of the Galaxy A and M-series smartphones, it reclaimed the market.
While Xiaomi is best known for its low-cost devices, it is increasingly appealing to luxury smartphone manufacturers. In comparison to the Galaxy S series, devices like the Mi 11, Mi 11 Pro, and Mi 11 Ultra are extremely enticing. In addition, the company is planning to release a new Mi MIX 4 smartphone with its own version of under-screen camera technology. We are curious to see how the Xiaomi vs Samsung struggle will evolve in the coming years.
With the arrival of the Galaxy Z Fold3, Z Flip3, new Buds, and Watch series gadgets this month, Samsung will garner some attention. Xiaomi will respond with the Mi MIX4, Mi Pad 5 series, and MIUI 13 releases.