Macro businesses they’ve been around since the beginning of commerce. However, the ability to test, launch, and scale your project quickly and on the cheap has changed.
To start a business, you will need a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is entirely optional.
If you’re good at one thing, you’re probably good at other things too. Many projects begin through a process of skill transformation in which you apply your knowledge to a related topic.
Most important: merge your passion and skill with something useful to other people.
Choose a product or service
When selecting a product or service an entrepreneur wishes to sell and promote, it’s essential that when marketing a service or a product, a business professional highlights the benefits over the features.
For example, people do not care that a flashlight creates light daycare that they’ll be able to see in the dark; that’s why consumers buy and consume products and services.
Six steps you can do now to start your micro business
- Decide your product or service
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Set up a website, even a very basic one; you can get a free one from WordPress.org
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Develop an offer
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ensure you have a way to get paid to get a free PayPal account to start with.
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announce your offer to the world.
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learn from steps one through five, then repeat.
Product and services to think about
Can you contact your customers’ list with a special offer or incentive?
Can you introduce a new product or service to complement your existing portfolio?
If you’re a coach or consultant, can you offer a special deal for clients who prepay?
Is there a new way to attract subscriptions, clients, or customers?
What benefits should your product or services have?
- The customer should love the product with no stress.
- It should be financially affordable for your target audience, causing no internal conflict or buyer’s remorse.
- The product should be easy and simple to use, so no hassle or heartache for the customer.
- A product should free people’s time and remove uncertainty.
What the value of your product and service is? The key points
- Value means helping people and entrepreneurs discover the value of their business and services.
- Give people what they want not just what you think they should have
- The more you can market a core benefit instead of a list of features, the easier it will be to profit from your ideas. The court benefits usually relate to emotional needs more than physical needs.
- Most people want more of the same things money, love, and attention, and less of the other things such as stress, and annexed debt. Always add a lot you can add or take away to improve someone’s life and then prepare to get paid.
Chris Guillebeau wrote the $100 Start-up: Fire Your Boss, Do What You Love, Work Better To Live More. It gives a complete guide on starting a micro-business by providing examples and start-up costs. The book focuses on how one individual can run a small business.
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