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Saturday, June 25, 2022

UNIQLO: The Beginnings of the Japanese Apparel Empire

 

UNIQLO is a popular fashion brand that many people are familiar with. UNIQLO has become one of the most well-known and sought-after global companies for both its quality and affordability.

 

 

UNIQLO is also famous for having frequent collaborations with well-known labels such as Undercover, J.W. Anderson, pop culture icons such as Pokémon and KAWS, and even anime collaborations with Jujutsu Kaisen and Naruto.

 

 

The brand appeared to appear out of nowhere, soaring to the top and towering over its competitors. The brand and its prior iterations, on the other hand, date back more than 50 years.

 

The retail empire began as a men’s clothing store – distinguishing itself from other local garment stores in Hiroshima, Japan, in March 1949.

 

The CEO of UNIQLO, Tadashi Yanai changed the name of the company from Unique Clothing Warehouse to Uniqlo to make it more modern.

 

However, the ‘C’ in ‘Uniclo’ was misread as the letter ‘Q’ when he signed his patent in Hong Kong, giving rise to the term ‘Uniqlo.’ They didn’t have any original products either.

 

UNIQLO had first concentrated all of its early efforts on expanding its advertising and influence in Japan, purchasing many stores, and establishing a solid customer base.

 

 

UNIQLO eventually opened 900 stores in Japan, which is a significant figure when compared to the Gap’s 2,400 locations in the United States.

 

 

They currently offer stylish, contemporary apparel at reasonable costs all around the world in countries including Hong Kong, Thailand, Indonesia, the USA, Italy, Spain, Malaysia, and many more!

Brigitta Maura
Currently a university student majoring in Communications Journalism, who likes to write and read in her spare time. Fond with anime, TV shows, movies, cartoons, literature, mythology, astrology, games, tarot cards and bubble tea. An aspiring writer who one day would like to write her own book or movie or even a comic maybe. Introverted girl at heart who finds solitude in the comforts of writing.

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