Theory of Set and Setting


The set and setting theory is based on a term that refers to the psychological, personal, social, and cultural variations that shape a response to psychedelic drugs such as alcohol. The set theory relates to the mental state a person may have during the experience of alcohol consumption; mood and expectations are an example of the set theory. The setting theory is more based on the physical, social, and cultural environment in which a person’s experiences take place.


Set and setting theory offers a practical means to reduce harmful substance use. When comparing this theory to the alcoholic beverage advertising clearance guide there are many relative ideas between the two. The alcoholic beverage advertising clearance guide rule 1.2 relates to the set theory in the sense that the rule is based on how one is not allowed to commercialize how drinking alcohol can be tied with strong emotional feelings such as love.


This relates to the set theory because it plays with the idea of expectations and intentions once hearing how highly lovable, or enjoyable an alcoholic beverage may be. If one may hear that alcohol is to be loved and appreciated, a person may turn towards alcohol as a coping mechanism. This may also play into the setting theory in the sense that there may be a social norm for turning toward alcohol.


Another relativity between these two refers to the set theory and guideline 2.2. This can be related to the set theory of preparation, and expectation of wanting to consume alcohol. When one says, “I need,” or, “I can’t wait,” when talking about the consumption of alcohol, it implies there is a personal dependency on it. This causes one to become emotionally attached to the experiences of alcohol consumption.


When looking at the setting theory it can relate to the alcoholic beverage advertising clearance guide 2.4. This is because there is the consumption of alcohol in a social, and cultural environment that surrounds a person; whether the consumption is on public or private property.


The cultural aspect in the setting theory refers to how even though there may be prohibitions on drinking in public areas there are still large gatherings in private areas where people gather for the sole purpose of drinking. Guide 4.5 in the alcoholic beverage advertising clearance guide relates to the setting theory in the sense that there is a social image for celebrities to be proper role models for minors.


This implies that celebrities on the fronts of magazines are not intoxicated or holding alcoholic beverages to ensure that minors are not explicitly encouraged to drink alcohol like the role model they are referencing.

The set and setting theory was used to influence the tobacco control laws the fact that many of the rules can be justified using the set and setting theory. The first noticeable relativity was the making of domestic print media, such as pamphlets, leaflets, flyers, posters, and signs. This relates to the lifestyle aspect of a person.


There are prohibitions on advertising things like tobacco. Where any underage person is legally allowed to go, there are always no upselling advertisements for things like tobacco and vapes. When a minor sees those types of endorsements, they may be easily persuaded to try/ do something harmful to them. These types of endorsements could be life-altering and damaging to a minor’s future.


The set and setting theory bases these personal experiences on the mental state of a person, and so does this law saying minors should not see endorsements of vapes, tobacco, etc. A second relation between these two carries with the idea that there is no cellular promotion of tobacco allowed.


The setting theory states that the experience is based on a person’s mental state, and a cellular device influences a large majority of people in today’s society. Banning the promotion of tobacco on a cellular device is breaking the connection of the mental stability a device has over a person.


As a result of this, the vast majority of people can’t be influenced by tobacco through a cellular device. The brand marking on physical structures is based on the set and setting theory because it represents the banning of tobacco use in public venues. This has a social aspect involved in the sense that public areas should be a safe environment for children and minors.


When banning tobacco endorsements in recreational areas, eliminates the way of life that may be associated with the use of tobacco. Like making tobacco seem glamorous, or exciting. Direct person-to-person targeting of tobacco is prohibited. This relates to the set theory because it is targeting a person’s mental state. This is prohibited because when targeting someone’s specific mental state they may already be inclined to try tobacco and this is only opening a larger pathway towards the choice of it. 

Book Pigeon Week Ads Spot

Leave a Reply