The Future of Human Connection and COVID-19

In March 2021, the renowned brand Gucci launched virtual sneakers for 11.99 dollars. The “Virtual 25” model was the first digital product that could be used with augmented reality photography.

The pandemic revolutionized the way of consuming and perceiving reality. It was a trigger for the fashion industry to be the first to launch virtual products for sale due to physical restrictions. Added to these factors were the collection of digital assets (NFT), online sales, and a constant display on social networks about the interior spaces that protected us from the pandemic. Digital connections were on the rise and human interaction was on the decline for health reasons.


The economic networks that came to the fore during the pandemic

Many businesses managed to adapt and ride the wave of the pandemic in the best way. Companies like Amazon, Facebook, Paypal, Netflix, and Zoom, among others, had great profits in this period, but how did it impact human connection? Two years after the pandemic crisis, what will be the future of interaction with the market? Many films appeal to a future life among robots, machines that supplant human activity, industrial waste, and apocalyptic landscapes. There is also a growing idea about the materialization of the future where the material (dresses, footwear, and interior spaces) will remain in the background supplanted by the digital. After Zuckerberg’s announcement of the metaverse, materialization and the digital take on a dynamic meaning. Going from buying things physically and going to a site to acquire them is supplanted by the convenience of the screen and the immediacy of the commercial exchange.


Privacy and transparency

Applications and especially social networks are the key factors for the future of human connection. Social networks help measure the relevance of different factors in human lives, generating a dependency and commitment with comments and likes. Quality, human actions, and connection no longer matter so much, but the visibility of lives and the perfection of the environment.


Virality, hand in hand with marketing and the biological and digital pandemic, has meant that what is projected on social networks is determined by the perfection of the moment, personal image, and purchasing power. That is why digital projects such as Gucci and the metaverse achieve the success that supports them. We also find businesses that seek to decentralize the economy such as cryptocurrencies that beyond an economic issue can be analyzed from a political concept.

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