Tag Archives: Mitsubishi

2023 Mitsubishi ASX Surely Isn’t a Rebadged Renault

Mitsubishi unveiled the ‘new’ ASX on the 21st, and it couldn’t be clearer that it is a rebadge of Renault’s Captur. The badge-engineered crossover is said to be for European markets, with no further announcements on whether it will be available in other regions. Developed under the Common Module Family platform, the small SUV has…

Automotive Design Language: Trading Diversity for Brand Identity

If you’ve been out on the road lately, you’ll probably recognize how a select few of the vehicles you see have similarities with one another. There were visual cues to signify that it came from the same brand, whether it be the front end or the similarity in the taillights. This is commonly referred to…

Zero to (Basically) Hero: Southeast Asia’s Culture of Car Conversions

If you’ve ever played the first Need for Speed: Underground, you may recall that a base Mitsubishi Lancer was available in the game. Amidst proper sports cars like the RX-7, Fairlady Z, and the S2000, you might wonder why a humble Lancer took the spot of its own Evolution brother. While this article won’t tell…