Tag Archives: Marketing

Revisiting BMW’s Textbook Example of Terrible Marketing

At the end of the day, everyone wishes to be driven in a 7 series.-79ece021

In the wake of EVs, most manufacturers are quick to hop on the trend, while others are pressured by regulations. There isn’t a necessity to create appeal for alternative energy, but some brands took the extra step to ensure their potential customers that they are ditching their ways and moving on to a greener future…

Understanding E-Mail Marketing

An e-mail is an electronic version of the traditional mail by post; e-mail does the same functions as conventional mail, except it’s all an electronic format capable of sending documents and other additional information with an e-mail.  The benefit of email is that it is far more cost-effective and cheaper than sending people information by…

Using Twitter For Business Marketing

From a business standpoint, one tweet can communicate the launch of a product or service; the second benefit of the critical business is that it can provide direct communication between a company doing inbound marketing directly to customers. However, having direct contact with your customers and target audience allows you to sell products without hard selling….

Promoting and Marketing a Webinar

What is a webinar? Why use webinars? Webinars are events, video presentations, workshops, seminars, training sessions, or classroom lectures hosted and delivered online using webinar software. The Nine-Step Ideal Participant Profile Process 1. Demographics: The facts – sex, age, income, profession, geographic area, etc. 2. Psychographics:  Their values, beliefs, lifestyle, etc. 3. Pain Points/Challenges: What…

Digital Marketing for Young People

From this article, you should understand what digital marketing is and what Youth marketing is; these targets a demographic between the ages of 14 and 35. You can market using the Internet and online software or programs to sell products or services or to build your brand image. Understand your social media and podcasts Suppose…

How To Use Google Ads

Why is it necessary to research your market and define your ideal customer for planning a good Adwords strategy? The importance of researching the market for ideal customers is that we are no longer in the world of Direct Marketing where companies like Coca-Cola and Pepsi can’t tell customers to buy this drink. From now…

What are the Five P’s of the Marketing Mix?

The five P of marketing are product, pricing, promotion, positioning, publicity, packaging, pass along, and permission.  According to Seth Godin, there is also the purple cow; throughout the paragraphs, I will break down the purposes of the P of digital marketing. Understanding more than just the five Ps of the marketing mix is essential. Product…

Content Writing for Social Media.

Create a basic example of a social media style guide for your business using the four-point template in the learning materials. Develop a mission statement: the purpose of a company and social media influencer, why you do what you do, what you do it for, and why the individual or organization uses social media. Designing content…

Marketing for Small Businesses How to Build a Story

One way to market any brand, individual, or service is to create a non-fiction story using creative non-fiction writing or creative writing that uses traditional media to create a brand story that customers and users can get behind. Think of individuals like Steve Jobs, Tony Robbins, and Barack Obama, who have great personal stories likened…

How To Do Search Engine Optimization

What is SEO? and its importance in internet marketing. Search Engine Optimization (SEO) is where an individual website is ranked in the Google search engine; the function of SEO is to increase organizations’ or individuals’ websites’ search rankings.  It is essential because expanding your webpage’s scale with Google will also increase the chances of an…

How To Do A One Page Business Plan Outline

Overview What will you sell? Who will buy it? How will your business idea help people? Money What will you charge? How will you get paid? How else will you make money from this project? Hustling how will customers learn about your business? How can you encourage referrals? Success the project will be successful when…

3 Main Benefits of Marketing on Social Media

Why is social media essential in marketing? You may say, business is growing faster nowadays than earlier. And it’s not a secret anymore that social media helps any business grow. Even some entrepreneurs start their business on their personal accounts of any social media platforms. As everybody uses social media, it also pulls older brands…