The short video trend popularized by TikTok has made other platforms come up with a similar feature. But, apparently, it’s not just social media platforms that are attracted to making short video features.
The streaming music application Spotify is also called attracted to TikTok-like features. The feature, which is named “Discover”, will display a music video that will be displayed vertically. While scrolling (scrolling the screen), users can skip or stop to watch music videos that appear in the feed. They can also give likes or likes on the video.
There is also a three-dot icon next to the heart icon, where users can see information about the song. This feature appears in the fourth tab in the navigation bar at the bottom of the app. Precisely located between the Home and Search menus. This was stated by Chris Messina, an activist for startup issues and social media from the United States.
In a tweet uploaded to an account @chrismessina, he uploaded a screenshot of the Discover menu location as well as a video snippet of how it looks very similar to TikTok.
Not only that, @Spotify Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl
— Messina.eth (@chrismessina) November 24, 2021
Previously Spotify introduce a feature called Canvas in 2019. This feature allows musicians to create “custom” videos that appear every time their song is played, the video can be a snippet of a music video or another video. It’s possible that the video that appears on Discover is the one that appears on Canvas, Messina speculates. It is not known when this feature will be launched.
There is also no information on whether this feature will be present on Android as well or not. Spotify is still keeping details under wraps, but the Swedish company has not denied that it is exploring vertical video formats.
“Some of those trials ultimately paved the way for our broader user experience and others were simply important lessons. We don’t have any further information to share at this time”, Spotify said.
That means this feature is still in a very early testing stage. It could be, Spotify failed to roll out this feature to the public.