Sensor Tower has released a report, 2023 Southeast Asia Mobile Game Market Insights.In recent years, the number of mobile game downloads in Southeast Asia has been increasing year by year, and in the first quarter of 2023, the number of downloads will exceed 2.1 billion, and the global market share is approaching 15%. The report analyzes the number of mobile game downloads, revenue trends, performance of popular games and top publishers in Southeast Asia from 2019 to Q1 2023, and introduces successful examples of popular mobile games in Southeast Asia through case studies. ing.
Mobile Game Downloads Continue to Grow in Southeast Asia
Due to the spread of smartphones and the spread of the new coronavirus, the number of mobile game downloads in Southeast Asia is increasing year by year, reaching 8.85 billion in 2022. In Q1 2023, Southeast Asia’s mobile game downloads exceeded 2.1 billion, 93% of which were through Google Play.
Southeast Asia’s mobile game IAP (in-app purchase) revenue will grow 40% in 2020 and 12% in 2021, surpassing $2.7 billion in 2021. In Q1 2023, Southeast Asia’s mobile game revenue is approaching $590 million in Q4 2022, with Google Play revenue rising again.
Indonesia has the most downloads, mobile MOBAs up 25% YoY
Indonesia has the most mobile game downloads in Southeast Asia, accounting for nearly 38% of total downloads in Southeast Asia in Q1 2023. In terms of revenue, Thailand, Singapore and Malaysia are the top three countries in terms of mobile game revenue in Southeast Asia.
In Q1 2023, strategy games will account for 28% of mobile game revenue in Southeast Asia, with mobile MOBA revenue represented by Mobile Legends: Bang Bang having the highest revenue. increased by 25% year-on-year.
Mobile Legends: Bang Bang Remains Top Mobile Game Revenue in Southeast Asia
Mobile MOBA “Mobile Legends: Bang Bang”, released by Mu-Tei Technology, continues to gain popularity in Southeast Asia, surpassing “Garena Free Fire” to become the highest-grossing mobile game in Southeast Asia by 2022. , and will continue to hold the top spot in the first quarter of 2023.
In Q1 2023, Nox Interactive’s dog rescue-themed mobile match-3 game “Doggo Go” surged in downloads in Southeast Asia, topping the download growth charts.
More information can be found on the company’s website:
(Free download of full report)