Promoting and Marketing a Webinar

What is a webinar? Why use webinars?

Webinars are events, video presentations, workshops, seminars, training sessions, or classroom lectures hosted and delivered online using webinar software.

The Nine-Step Ideal Participant Profile Process

1. Demographics: The facts – sex, age, income, profession, geographic area, etc.

2. Psychographics:  Their values, beliefs, lifestyle, etc.

3. Pain Points/Challenges: What are their challenges relating to your products/industry/services?

4. Goals: What do they want?

5. Motivators: Why do they want it?

6. Common Frustrations: Related to your products/industry/services.

7. Buying Choices: Why would they not buy the product or service? Why would they not buy from you specifically?

8. Desired outcome? As it relates to your products/industry/services

9. Price Points: What are other industry price points for similar products/industries/services.

What is a Lead Magnet? How to Create a Lead Magnet

Choose Your Customer Persona. Marketers’ most prominent mistake with their Lead Magnets is attracting too many people. You want to do the exact opposite.

Identify Your Value Proposition. Once you’ve decided which prospects you want to target, you have to give them a compelling reason to download your Lead Magnet.

Give Your Lead Magnet a Name. Giving your lead magnet a name will be easy now that you know what you’re offering and to whom.

Choose What Type of Lead Magnet You Will Offer

Create Your Lead Magnet. The strategic work is over, but you still have to put in the position to create your Lead Magnet.

What is your Promotion Strategy? Joint Venture Promotion

A joint venture is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. 

Joint ventures are typically formed for one of four reasons: to gain to a new market, particularly emerging markets; to gain scale efficiencies by combining assets and operations; to share risk for significant investments or projects; or to gain access to skills and capabilities.

Reuer and Leiblein challenged the claim that joint ventures minimize downside risk.

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