Facebook, which has been renamed Meta, introduces new home page with eye on its fiercest rival – TikTok.
In a battle with TikTok, the company is playing no game in trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.
Facebook users will soon open the app to a personalized feed called “Home”. Artificial intelligence will feature photos, looping videos and status updates from friends. The new tab will also offer posts from people and pages unconnected to user’s network called “Suggested for You”.
“This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable,” the company said.
The category will be driven by what Facebook’s algorithms think user might be interested in. In essence, Facebook app will be acting more like TikTok, the Chinese-owned social media app.
But if users want to view content only from friends, family or certain pages and no unconnected, suggested posts, they can by navigating to the new Feeds tab. It’s like going back to Facebook’s early days.
p class=”MsoNormal” style=”text-align: justify”>The update will be experienced firsthand by users globally over the next week.