One way to market any brand, individual, or service is to create a non-fiction story using creative non-fiction writing or creative writing that uses traditional media to create a brand story that customers and users can get behind.
Think of individuals like Steve Jobs, Tony Robbins, and Barack Obama, who have great personal stories likened to the hero’s journey.
For example, Steve Jobs, in the 1970s, was the co-founder of Apple who started the business in his parent’s garage and survived by going to the local soup kitchen for food; this is a classic “poor man to rich man” story arc.
The same applies to Elon Musk. The founder of Tesla and creator of PayPal went from being unknown to one of the wealthiest men in the United States.
Like Michael Jackson and modern celebrities, companies and individuals need to create a story and a brand that work together by developing a personal brand. For example, the Kardashian family brand as of now, Kim Kardashian has 278 million Instagram followers, followed by Khloe Kardashian and Kendal Jenner (both at 212 million) and Kourtney Kardashian, who has 159 million followers.
The Kardashian-Jenner family has built lucrative businesses on the back of their online following.
The story of the Kardashians starts with Robert Kardashian achieving fame during the O.J. Simpson trial. His story and the story of his family have created over a $1.4 billion brand.
Any business can grow and become successful by linking a great story to a marketing strategy, providing the story matches the products or services.
Define story marketing and recognize and use the essential tools of story marketing?
Story marketing is a strategic marketing approach that creates a brand experience through audio, visual, and immersive storytelling. The customer becomes the center of the story to drive profitable engagement. – Park Howell Story marketing is about transporting your audiences through a well-crafted brand story strategy.
Storify– is one of the most popular storytelling tools. It comes into its own regarding social media stories:…
Shorthand– is one of the most commonly used platforms for so-called scroll telling. This tool gives the content a…
Keeeb- is a small but excellent tool for digital storytelling, which is particularly suitable for planning…
TimelineJS – with TimelineJS, content is displayed in digital timelines. The timeline is located in the lower half…
What are the basics of good storytelling? Examine ways to connect with your customers.
The Hero (the main character who drives the storyline and the audience response). A challenge -something or someone the hero must defeat, defy, or overcome. A satisfying resolution – gaining their heart’s desire and earning the prize they seek to fulfill their mission to rescue, save, or create the world.
How can you refine your company brand for story marketing? Discover and build your own story
An example of a company refining its brand is Steve Jobs, Steve Wozniak, and the founding of Apple. The legacy and the brand that Steve Jobs created for Apple are a company that innovates and changes the world.
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