Percy Pig has been around for 30 years and is a character trademarked and produced by British supermarket Marks and Spencer and has evolved from a simple jelly sweet to an entire range of products and spin-off characters.
Percy Pig sweets first hit shelves in 1992 and were made by German confectioners Katjes, especially for the store. They were and still are shaped like the character’s face and are strawberry, raspberry, cherry, and grape flavored.
Since then, the range has expanded to include different variations of the sweets in different flavors, including Penny Pig (Percy’s love interest) which features around Valentine’s Day and in a wedding-themed bag of sweets, piglets, and friends like Colin and Connie the Caterpillars.
But the edible range doesn’t stop there. There are many more food products nowadays including Percy Pig biscuits, cakes, cupcakes, and chocolate lollipops.
With the immense popularity of the character came a demand for homeware products, and the store delivered. In 2022, you can get bedding, light shades, teddies, kitchen utensils, glasses, mugs, canvas bags, bathroom products like bath bombs, and cushions.
There are also a couple of clothing items available to buy. These include slippers, aprons, socks, and underwear.
For the character’s 30th birthday, M&S released a new bag of sweets to commemorate the event, as well as a gift set of Percy Pig-themed items, a large pink chocolate coin, a set of small chocolate coins, and a Percy Pig baking set where you can make your own birthday cake.
Recently, all Percy Pig confectionary has been made suitable for vegetarians and some are suitable for vegans, making them an inclusive brand. The special 30th birthday sweets are vegan and are made with real fruit juice like all the other sweet products.
They are a staple of British confectionary and hopefully, they are still delighting the nation for another 30 years to come.