Saturday, June 25, 2022

Instagram Will Add “Subscription” Feature for Instagram Creators

Instagram is rolling out a feature so content creators on its platform can earn money from their followers.

The trick is to provide a subscription service so that content creators can provide exclusive content for their fans.

This was done following the success of the donating platform for content creators through Patreon and OnlyFans. So, some social networks try to apply the same way for content creators.

Previously, Twitter has also poured a similar feature called Super Follow. Other platforms like TikTok, Snapchat, Pinterest, and YouTube have worked on similar subscription features.

According to a report by analytics firm Sensor Tower and Apptopia, the Instagram app for iOS was recently updated with a new in-app purchase called “Instagram Subscriptions” with prices ranging from $0.99 to $4.99.


Instagram says resolved issue affecting some users | ReutersImage Credit: reuters.com


Instagram is indeed intensively providing features so that content creators can earn money through their platform. Apart from using a subscription service, Instagram also plans to create a Non-Fungible Token (NFT). What is the function of this NFT? NFT  a unique and non-interchangeable unit of data stored on a digital ledger (blockchain).

NFTs can be associated with easily-reproducible items such as photos, videos, audio, and other types of digital files as unique items (analogous to a certificate of authenticity), and use blockchain technology to give the NFT a verified and public proof of ownership . Copies of the original file are not restricted to the owner of the NFT, and can be copied and shared like any file.

The head of Instagram, Adam Mosseri, previously spoke about the company’s monetization strategy at the Creator Week event last June.

“I like that because it gives creators a direct connection with their fans, which I think may be more sustainable and more predictable in the long term,” Mosseri said as quoted by TechCrunch.

He referenced three types of creator monetization tools to earn money on the platform: trade, ad revenue sharing and paid products. Mosseri hopes to facilitate content creators in creating branded content, selling merchandise, and affiliate marketing.

Tongku Aidil Syahputra
Hello, it's me, lol. Still a new writer here, anyways. i always had a big passion in writing, i do hope i can show you how big my passion is through my writing

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