Instagram Shop, Starting Point Of Social Commerce

Shopping from social networks has been a trend lately after Instagram released Instagram shop. As the biggest social media platform with billions of users, Instagram Shop could help sellers to reach more consumers.

 

This strategy sounds possible because there are so many people around the world very active on Instagram. Also, the users could buy and purchase their items through Instagram without closing the app. Online shopping just gets easier with social commerce.

 

Hootsuite’s stats on Instagram said that 81% of Instagram users use Instagram to research products and services. The number of users who tap the shopping post reach 130 million every month, and 50% of them purchase the products or services after seeing the post.

 

Looking at the stats, this could be a big opportunity for those who want to start a business. Only with one interesting post, the chance people will buy our products is 50%, this is not bad news for new business.

With the Instagram feature, the sellers could make their products more interesting on the feeds or the story, attracting more customers. Besides feeds and stories, sellers can use reels too as their market strategy. None of these features will go wasted.

 

Shopping from the internet can get more handy with this social commerce. If the method is a success, maybe in the future we don’t need any e-commerce app anymore. Just use social media, we can both interact and shop in one app.

People are always looking for the easiest way in every activity, Instagram shows us if the social media platform now can be commerce also.