“ Idol Master Shiny Colors ” “ Ikaruga Luka ” felt the brand power of “ Imas ”[Imas Diary 226th]| Famitsu App for smartphone game information

Appealing charm with the “realism” that is the specialty of Shanimas

We will deliver “Imus Diary” that covers topics related to the “Idolmaster” series developed by Bandai Namco Entertainment.

Person in charge: Hibiki Azuma

On April 2, 2023, “Idolmaster Shiny Colors” (hereinafter referred to as “Shanimas”) implemented “Ikaruga Luka” as a new idol that can be trained. Needless to say, “Ikaruga Luka” appeared in “Shanimas” as a rival idol affiliated with another agency for the first time. She is a charismatic idol who hates the president, Tsutomu Tenjo, because of a certain fate. be.

When it was announced at the 5th live last month that they would be joining 283 Production, the venue was filled with roaring cheers, and the announcement of the anime adaptation was met with great excitement. In addition, immediately after the announcement, all 10 episodes of short communication depicting the circumstances of leaving the previous agency and the encounter with the “producer” were released, and it was finally possible to produce. Originally, “Shanimas” was a work that returned to the origins of “Idolmaster”, but the development of former rival characters joining as new members was also inherited (the original story is strictly a story in the world line where there was no rival setting). ), it can be said that the world view has further deepened.

Especially for this time’s joining, the promotion has become quite powerful. In addition to the above-mentioned short communion and the event story of “seeds” that was lifted for a limited time only in the game, it became a large-scale event that the PV was broadcast on the synchronized vision of the outdoor advertisement at Shibuya’s scramble crossing.

In addition, along with “Mano Sakuragi” and “Nichika Nanakusa”, they will be appointed as the main members of the 5th anniversary key visual. She was also placed in the center of the live key visual released at the end of the 5th live.

And in a sense, it is a detailed performance that makes you feel the real existence of idols using SNS, which can be said to be the specialty of “Shanimas”. Created a summary article-like page on the news that “Ikaruga Luka” has stopped updating SNS in conjunction with the short communication. Furthermore, on April 2, the day of implementation, a press release announcing the official joining of “283 Production” and a page with the appearance of being posted on a news site were also produced, expressing the world of “Shanimas” as if it were real. there is

The addition of new members is an element of other brands, but I have never seen such a multifaceted promotion. It really surprises me how much more challenging and dramatic it is without repeating what has happened before. Not only is the character popular, but because it is the youngest brand, the know-how that has been accumulated so far can be utilized, and in a sense, it can be said that it is the result of the collective strength of “[email protected]”.

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