Why is it necessary to research your market and define your ideal customer for planning a good Adwords strategy?
The importance of researching the market for ideal customers is that we are no longer in the world of Direct Marketing where companies like Coca-Cola and Pepsi can’t tell customers to buy this drink. From now on, companies must stress the benefits of their products.
Companies can no longer tell consumers what to purchase; companies and marketers must tell customers why they should buy or use the services and why this product benefits them.
The benefits of using an AdWords strategy using Google Analytics, Facebook analytics, and other analytical software allow market days to transform people who have viewed a company’s website into a sales funnel.
The three websites below help show Digital Marketers how to improve their keyword search.
Semrush is a SaaS platform. It is often used for keyword research and online ranking data, including search volume and CPC metrics.
The platform also collects online keywords gathered from Google and Bing search engines. It was released by the Boston-based company Semrush Inc., founded by Oleg Shchegolev and Dmitri Melnikov.
As of 2020, the company has 980 employees working in offices in Boston, Philadelphia, the Czech Republic, Cyprus, and Russia.
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data, and makes it easily accessible via a simple user interface.
The data can aid keyword research, link building, content marketing, and SEO strategies. Ultimately, the tool helps accelerate the growth of organic search traffic to a website.
Google Trends is a website by Google that analyses the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries.
What are long tail and short tail keywords?
Longtail keywords are more specific, leading to more traffic for a company’s website. Longtail keywords are more detailed than shorter keywords that tend to be more general, leading to short-tail keywords being less competitive than longtail keywords.
The benefits of longtail keywords are that they are more specific for meeting users’ search engine needs; this means that longtail keywords are more likely to lead to sales.