Some people may be familiar with e-mail newsletters. Especially those who are business owners or someone who works in the marketing field, newsletters are an integral part of the company’s marketing strategy. Newsletters are e-mails that are regularly sent to customers to offer the latest products and services from the brand. In addition, brands can also offer the latest promos and discounts on their products.
Not only that, e-mail newsletters are also useful for sharing news or blog posts from a brand. E-mail newsletters can help brands maintain good relationships with customers. Creating a newsletter is quite easy. One way is through a platform called MailChimp. MailChimp is an e-mail marketing service that helps send e-mail newsletters automatically to subscribers.
How to create an e-mail newsletter using MailChimp :
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Go to https://mailchimp.com/
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Click “Sign Up for Free” in the top right corner
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Enter your e-mail address, username and password
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After that click “Sign Up”
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Then check the e-mail that you have registered to activate your account
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Click “Activate Account”
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You will be redirected back to the MailChimp window and click “I’m not a robot”
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You will be directed to choose a subscription package, for free just click the “Free” column and select “Next” to continue
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Manage your account by filling in your first name, last name, business name, website url (address), to phone number
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Fill in your full business address, then click “Next”
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After that you will be directed to the contact page, after selecting click “Continue”
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Then you will be directed to choose whether you sell products or services online. In this section you can click “Skip” if you don’t really need it
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You will go to the MailChimp homepage then select “Create” with the pencil icon in the left menu
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Here you will select several types of templates for your e-mail newsletter
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Choose the one you need and click “Design E-mail”
You can start editing by giving a title, adding customer contacts or those who receive e-mail newsletters, designing your newsletter content, creating campaign links, to being able to link it to several social media such as Facebook, Twitter, and Instagram. After you have finished setting up the content of your e-mail newsletter, you can schedule when the e-mail will be sent automatically or you can send it directly.
Please note that for those of you who choose to use MailChimp for free you will get a limit of 2000 contacts, and 10,000 sending e-mails with the free templates provided. That’s how to create an e-mail newsletter using MailChimp hope it helps.
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