How to create a Mood Board?



Firstly, what is a mood board?

  • A mood board is a mixture of inspirational images, materials, texts etc., to produce a particular style or concept which further evokes a desired feeling or style. Mood board is a best way to help your client visualize what you have in you mind.
  • Presenting a mood board in any niche, especially in design field is considered important and a professional practice. The procedure outlined below will work for both digital and physical mood boards.



Secondly, where to create one?

  1. In this era, there are many softwares out there, from basic to complex. However, you will be comfortable using Canva to create your aesthetic moodboard.
  2. There are more fantastic alternatives available, such as Adobe Illustrator, Adobe Photoshop, or even Microsoft PowerPoint.


So, once you’ve decided on a platform or software, it’s time to gather resources for a mood board and get started on the actual work.

  1. Brainstorming. This is a necessity. Get your mind into action and get different, unique ideas.
  2. Finalize the idea/theme you want to go with.
  3. Time for collecting materials as such inspirational pictures, illustrations, art works, architectural, graphical or interior related. It might literally be anything that represents what you have in mind.
  4. Done with the pictorial part? Good. Let’s move on.
  5. Similarly, you took your time and chose on your pictorial component. You must also use caution when it comes to typography. Choosing the proper font will literally improve the performance of your mood board. It will also make a favourable impression on your client/teacher/colleagues.
  6. When selecting typography or font, consider the perspective you want to convey to your client. As a result, if you have a contemporary mood board, a sans-serif font might be a good choice. If you are working on a classic or historical project, you should consider using old-style serif fonts.
  7. Review your progress now, and start to make a rough draft of how you want your mood board to look like.
  8. Don’t worry, your rough draft doesn’t needs to be the final thing, make changes as you wish, just go with the flow. Create what you are comfortable with. Trust your instincts!!
  9. Feel free to go back into steps or get more materials too, if something doesn’t satisfy you.
  10. Make sure to create harmony in your mood board. Further adding a color palette would be a wonderful choice.
  11. Finally, mix and match materials up. Make changes until the end, just get confident and satisfied with what you’ve created. Make use of various shapes, styles, themes etc. Don’t forget to add relevant keywords.
  12. That’s it. Congratulations on your achievement. You aced it!! Well done.


  • This text might practically be used for any specialised mood board. Whether you are a graphic design student, an interior or architectural student, or anything else. Follow these steps to achieve the desired results.
  • Here is an example of an interior design mood board. This mood board was personally designed by me, on Selgascano Architecture Office Project.


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