You may be thinking this must be an easy question; it must be challenging to become a blogger.
Starting a blog is part of a field of work called copywriting, which involves generating leads and sales through print. Blogging has these elements, but the purpose of blogs can vary from generating sales, generating leads, or purely for an individual’s enjoyment.
For instance, if you want to, you can create a diary blog best to think of the TV series Sex and The City, where the protagonist creates a blog about their life in New York and the sexual activities of their friends and partners.
Creating your blog and choosing your niche
When creating your blog, you need to choose a site and a web address; these can be found on WordPress.com.
You will also want to choose email marketing for small businesses; I recommend Aweber as an Email Marketing System. An email marketing system is vital to inform subscribers when you produce new blog content.
You can also create an email marketing campaign and newsletter through Aweber. I’m making a link below at the end of this blog where you can create a free account on Aweber and have a play with the software.
The importance of consistency with your blog and other Digital Marketing
The importance of consistency is to be consistent in how many blogs you create per month.
Per week it will let people know when you will create regular content or if your content will only be created once a month the blogger and digital marketer Neil Patel makes four blogs a month, and for each new blog, he gets 37,000 views (https://neilpatel.com/blog/).
Having a schedule of when you need to create blogs is vital because it will let the Google search engine by an of your content creation the more content you make, the higher you will become on the Google rankings.
Your ranking on the Google search engine can be affected by the content you create, how competitive your particular niche is and how consistent you are.
You’ll have to repeat this process if you go months without blogging. It would be best if you were consistent when creating your blogs and other digital content.
I mentioned other digital content because you can market your products using Twitter and other social media sites like LinkedIn.
This benefit can be seen in the analogy of an Instagram model if you wish to create a blog on your travels and experiences.
I use the example above because if you have a particular niche, modeling, and traveling, you can use websites such as Instagram and Facebook to your advantage if the site is where your target audience is located.
Skills of a successful blogger
You may be overwhelmed having read the paragraphs above about becoming a blogger.
As a blogger, the essential skill you must start with is your ability to write in a conversational tone.
Other skills such as Digital Marketing, Digital Communications, and using different methods to market your products or online content such as podcasts will take time to develop.
When I started this process, it seemed overwhelming, and as a mountain, it takes time to climb.
By doing and reading up on the relevant materials, you will slowly become better and more skilled in content creation and promoting your blog.
If you are an active user on social media, you may already have an advantage when creating and sharing your blog with followers.
The importance of choosing a niche
When you start writing your blog, I recommend having no more than four niches or themes to focus on because you do not want to confuse your audience about the kind of content you will be creating.
The best way to choose a niche is to think about what you’re good at and know.
If you are a technological person, then you can do technological posts about electronics and other technical devices.
If you are passionate about self-help, health, and beauty, that can also be a solid topic.
Also, if you are a fitness fanatic and value physical fitness, you can create a blog connected to your strategy for a more robust and fitter body.
You could even talk about the mindset created to improve yourself.