Google withdrew from CES 2022
Following in the footsteps of Lenovo and Intel, Google is the latest technology company to announce its withdrawal from physically attending CES 2022. Google said this decision was taken on careful consideration.
Citing TechCrunch, Google admitted that it had been closely monitoring the development of the spread of the Omicron variant of the Corona virus, before making a decision that it considered the best regarding the health and safety of the team.
On Thursday, rumors about Google’s decision to minimize its physical presence at CES 2022 have circulated. Now, another Alphabet sub-business, Waymo, has also announced that it has decided not to physically attend the event.
This Google resignation is particularly significant given not only its status in the industry but also the amount of funds that have been invested into the event in recent years.
However, the Consumer Technology Association (CTA), the organization that hosts the annual CES, is still planning to host the event. The CTA confirmed that CES 2022 will still be physically held from January 5 to 8, 2022.
The CTA confirmed that it will host CES 2022 with strict safety and health regulations in place during the physical event, as well as providing digital access for participants who do not wish to physically join, or are unable to travel to Las Vegas.
In addition, to Engadget, CTA also emphasized that it is still carrying the mission to unite the industry and give participants the ability to experience the magic of CES who cannot attend in person via digital.