Google Developing “Privacy Sandbox” to Protect Android & Chrome Users

If Apple had the App Tracking Transparency (ATT) anti-ad following feature, Google would have the Privacy Sandbox. With the Privacy Sandbox, Google will construct a modern advertising system that will secure the protection of Android and Chrome users. In any case, this innovation will only be accessible within the following two years or beginning in 2024.

Google is known to track the activity of Android and Chrome users using third-party cookies and ad tracking methods that use advertising identifiers (advertising ID). The goal is to personalize personalized advertising for users. Google considers advertising an important part of providing users with an internet experience. However, the Mountain View, CA, USA-based company doesn’t deny that some advertising tools need to be changed to better protect user privacy. Thus, the Privacy Sandbox initiative was born. According to Google, the privacy sandbox restricts the transfer of user data to third parties.

This initiative will also end the use of advertising identifiers (ad ID’s) that can track a user’s online activity for personalized advertising targeting. “Privacy Sandbox technology aims to make existing tracking mechanisms obsolete, and block secret tracking techniques,” Google said.

Users still tracked by Google

Google still tracks this, but not through third-party cookies, but through other means, such as the Privacy Sandbox initiative, which aims to provide ad targeting on the web and Android while preserving user privacy at the personal level. In March 2021, David Temkin, Google’s Director of Product Management, Privacy and Advertising Trust, spoke of a privacy sandbox initiative called Federated Learning of Cohorts (FLoC).

Privacy Sandbox illustration (source : Privacy Sandbox).

FLoC is an application programming interface (API) that works to group users with similar browsing patterns. Thus, with FLoC technology, advertisers will target their ads to groups of similar interests, not individual users. Google will also continue to collect data collected on a “first-party” basis. Specifically from Google’s own services such as YouTube and Google Search. Likewise, Google trackers in mobile apps, will always track the user.

Took 2 years to developing Privacy Sandbox

Google says it will take at least two years to design; build, and test a new advertising solution with the Privacy Sandbox. In the Secure Sandbox Initiative Android Developer Blog, Google has now made the Secure Sandbox design proposal available to the public for review and comment.

Concurring to the timeline for the nearness of Privacy Sandbox. All through 2022, Google is planned to update its plan proposition; and discharge a developer preview version of Privacy Sandbox for beginning testing. In late 2022, Google is planned to discharge a beta form of the Android Software Development Kit (SDK). Runtime as well as a privacy-preserving application programming interface (API).

Book Pigeon Week Ads Spot

Leave a Reply