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Wednesday, November 24, 2021

Girl Group Brand Reputation November Edition: “aespa” in First Place!

The Korean Business Research Institute has announced the November 2021 edition of girl group member brand reputation rankings.

A Korean girl band that has only debuted in one year, aespa, succeeded to get the number one spot in this month’s most popular girl group.

The rankings were determined by analysing the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from October 21st to November 21st, 2021.

Winter aespa is in first place with an index of 3,860,537. High-ranking phrases in her keyword analysis included Savage, Concert, and YouTube, while his highest-ranking related terms included alluring, sexy, and effort. Winter’s positivity-negativity analysis also revealed a score of 85.04% positive reactions.

Next, Winter was followed by aespa‘s leader, Karina, in second place with an index of 3,440,982. This shows that Karina has increased her score by 7.12% since October.

Furthermore, Giselle was ranked fourth. Giselle climbed to fourth place after seeing a 39.22 % increase in her brand reputation index for a total score of 3,042,430.

Lastly, Ningning was ranked sixth. Ningning got a score of 2,677,949 this month.

Based on the rankings obtained by each aespa member, it shows that the girl group, which has just celebrated its first anniversary, is in the top 6 among the 100 member girl groups released by The Korean Business Research Institute.

In addition to aespa, the following is a list of girl group brand reputation rankings from numbers 1 to 30 released by The Korean Business Research Institute:

1. Winter aespa
2. Karina aespa
3. Jennie Blackpink
4. Giselle aespa
5. Jisoo Blackpink
6. Ningning aespa
7. Jeongyeon Twice
8. Lisa Blackpink
9. Girls’ Generation’s Taeyeon
10. Yoona Girl’s Generation
11. Rose Blackpink
12. Red Velvet’s Joy
13. Twice’s Nayeon
14. EXID’s Hani
15. There Twice
16. Mina Twice
17. Irene Red Velvet
18. Yuri Girls’ Generation
19. Sooyoung Girl’s Generation
20. Red Velvet’s Seulgi
21. Wendy Red Velvet
22. Arin Oh My Girl’s
23. Hyoyeon Girl’s Generation
24. Dahyun Twice
25. Solbin Laboum
26. Son Naeun Apink
27. Yura Girl’s Day
28. Mijoo Lovelyz
29. Jung Chaeyeon DIA
30. YooA Oh My Girl’s

Diannisa Rahma Kuncoro
I love developing creative ideas by writing. By writing, I can show everything to the world!

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