In K-pop, a rookie is an idol or group that has only recently debuted and has not been active in the industry and the time duration varies, but it is usually up to three years of activeness, as most rookie/”best new” awards have a limit of three years or three full albums.
Every year, new groups enter the K-pop business to adorn the stage with their distinct colors. Several fresh K-pop idols have already made their impact on the screen in 2020 and this year, demonstrating great potential to become Hallyu stars.
It is a four-member girl group signed to SM Entertainment, which also represents Red Velvet, EXO, and Super Junior. They are the company’s first girl group since Red Velvet in 2014 and launced on November 17, 2020. Their innovative concept of having AI analogues to their human members garnered news. The girls have already made a significant impact on the K-pop world, with their debut track, “Black Mamba,” earning them their first music show victory. Despite the fact that they’ve just been on the scene for a little over a year, they’ve already been named the Givenchy brand ambassador for 2021.
YG Entertainment has a 12-member boy group. The group was founded in 2018 through YG Treasure Box, the company’s survival show. Their debut was postponed for unspecified reasons. On August 7, 2020, they were finally able to make their long-awaited debut.
The First Step: Chapter One, their debut single album, debuted at number one on the Gaon Digital Charts and was certified platinum by the Korea Music Content Association. Since then, the trio has won the Asia Artist Award for “Rookie of the Year.”
Belift Lab, a joint venture between HYBE Corporation previously known Big Hit Entertainment and CJ E&M, has a seven-member boy group called ENHYPHEN. I-LAND, a Mnet survival show, helped the group come together.
ENHYPEN accumulated one million followers on TikTok, Twitter, YouTube, Instagram, and V Live before making their formal debut. Talk about a surge in popularity! Border: Day One, their debut mini-album, was the best-selling record by a K-pop group in 2020. ENHYPEN will make a reappearance with Border: Carnival at the end of April.
4. PURPLE KISS
It is a seven-member girl group that is part of the RBW label, which also owns MAMAMOO. On February 28, 2021, they made their debut. The girls’ YouTube account, 365 Practice, featured covers and vlogs prior to their debut.
Starship Entertainment’s nine-member boy band. Due of the attention they garnered from foreign fans, they were dubbed “Super Rookies” from the start.