Facebook Plans to Rebrand, Building ‘Metaverse’

It seems that Facebook is planning a rebranding, according to The Verge. In a recent article, The Verge mentions they have an anonymous source with direct information on this.

What is it?

Currently, we do not know what the new name will be. However, Facebook CEO Mark Zuckerberg will be revealing the name in the next coming weeks. The plan is for him to talk about the rebranding during Connect, which is the company’s annual conference, on October 28.

The Verge also stated that there is a chance the name unveiling could happen sooner rather than later, but there were no more details on when that could happen. 

This rebranding will allow the company to establish Facebook as one of the products they offer, rather than the actual face of the company. Facebook will join Oculus, Instagram and WhatsApp, among others, under the main brand.

Why are they doing this?

Previously, The Verge has also stated that Facebook plans to create what they call a ‘metaverse’, which will go beyond building several social apps connected to each other and instead focus on building interconnected experiences akin to sci-fi.

A rebranding will also do them the favor of distancing themselves from any current scrutiny. Recently, Facebook has been caught under fire for how the company is currently operating. Whistleblower Frances Haugen, an ex-employee of Facebook, revealed internal documents to The Wall Street Journal and had testified against them in Congress.

Although the new name is kept under wraps, there are speculations of what it could be. Some say that the new name could be something along the lines of ‘Horizon’. This is attributed to Facebook’s unreleased virtual reality social media project of the same name being changed to ‘Horizon Worlds’. 

The company has also been laying the foundation for what’s to come, expanding their team to accommodate this ‘metaverse’. They have also announced that they plan to create 10,000 new jobs in Europe to work on this project.

For now, we will just have to wait and see.
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