From this article, you should understand what digital marketing is and what Youth marketing is; these targets a demographic between the ages of 14 and 35.
You can market using the Internet and online software or programs to sell products or services or to build your brand image.
Understand your social media and podcasts
Suppose you want to know about social media and marketing. In that case, I recommend looking at influences like Joe Rogan, whose Joe Rogan Experience podcast audience is massive––an estimated 9 million people stream each episode of his show. By comparison, if you combine the prime-time audiences of Fox News, CNN, and MSNBC, you wind up with perhaps 5 million average monthly viewers.
There are also social media influences like Logan Paul, an American YouTuber, and other social media personalities. In addition to posting on his own YouTube channel, he has been running the Impulsive podcast since November 2018, and he currently has more than 23 million subscribers on YouTube as of January 2022.
These two case studies are examples of reaching the pinnacle of social media podcast influence, which can be used to sell products and services; the only way for social media to be a career path or a way to expand your market reach and profit is to first turn your audience into a cash flow by offering services, and then monetize your audience.
It’s important to add before going any further, it’s necessary to understand what kind of image you are promoting and whether this affects your business, your brand, or if you are an aspiring entrepreneur who is still working full-time, does associating with specific influences harm your business or future job prospects.
Making money through digital marketing
Once you have created a large enough audience by using social media platforms and creating a professional or personal blog to attract a large audience, you can start to think of ways of monetizing your audience, paywalls, affiliate marketing, Google ads, and sponsorships; or even start your own e-commerce store selling goods and services.
It is essential to remember that the golden rule of youth marketing is that today’s tech-savvy generation is constantly bombarded with new forms of information, websites, platforms, and a host of other new services.
With all this information and platforms available, you must first put the custom before selling a product or service; this is how Jill Konrath, author of Seling To Big Companies, approaches marketing.
This is due to Jill Konrath having to adapt to a new skill set or, more importantly, a new mindset when it comes to selling to stay relevant in the sales consulting industry; what she specializes in selling is putting the customer first.
Before approaching companies with your platform, on which you hope to sell your products on, you must have your lead media sales kit. This kit is simply the data of your viewership per day, month, and year.
You will also need information on the demographics of the audience watching your podcast, social media, or reading your content. Does that demographic match the products or services you are open to promoting or selling on your platform.
Overall, from reading this blog article, you should leave with an understanding of digital marketing, youth marketing, and product sales. It is necessary to offer a quality service first and cash in second.
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