Green is out, clear is in.
After more than a decade, Sprite will be sold in a clear plastic bottle.
On Wednesday, The Coca-Cola Company announced that they are changing all Sprite’s packaging from the iconic green plastic bottle to clear one, across the U.S. and Canada beginning on August 1. This switch is part of the company’s effort to become more environmentally friendly. Compared to the green plastic bottles, clear ones are said to be a more useful recyclable material.
In a statement, R3CYCLE CEO Julian Ochoa says, “Taking colors out of bottles improves the quality of the recycled material,”.
R3CYCLE is a plastic group that helps Coca-Cola in recycling.
“When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic.” Ochoa said.
Along with the new clear bottles, customers will see a revamped logo and packaging design on the Sprite bottles. Coca-Cola said that this aims to provide a more “consistent look and voice around the world”. Despite the tweak, the company reassured customers that they will still see the green hues on Sprite labels.
By the end of 2021, 47 countries had switched from the iconic green bottles to clear ones and according to Coca-Cola spokesperson, by the end of this year, over 70 more markets are expected to join the list.
p class=”MsoNormal” style=”text-align: justify”>Meanwhile, later this year, other beverages in Coke’s portfolio that use green bottles, namely, Fresca, Seagram’s, and Mello Yello will also switch to using clear ones by October.
Photos from Google