Beyonce’s brand Ivy Park has been dropping iconic fashion looks since it was created. This season, Queen B is focusing more on Texas-inspired looks, repping her home state with her killer looks. And this time, she’s making her brand a family business.
Her children, Blue, Rumi, and Sir, are featured in her new ad only briefly, but their adorable, little faces are sure to boost sales for the junior section.
This season’s look is called the “Ivy Park Rodeo Collection” and with its wide variety of stellar combinations set for all shapes, sizes, genders, and ages, it’s sure to be a hit.
Queen B is taking her star power from the stage to the walkway with her incredible fashion features. If you’re anything like me, a hardcore member of the Beehive, my advice would be to look into getting your own set of Ivy Park Rodeo Collection items soon before they sell out.
And with Beyonce’s record, it is sure to go platinum.