ASMR: A Viral Trend or a Proven Relaxation Aid?


In the last couple of years, ASMR has become an Internet phenomenon. The ‘tingles’ people experience doesn’t happen to everyone, and it is a topic that has been discussed in both a positive light and a negative one. Some believe it to be disturbing, annoying, or taboo whereas others find it to be relaxing and enjoy listening to/watching the videos.


Sarah Schauer and Brittany Broski (of Internet fame) recently released a podcast (suitable for 18+) called Violating Community Guidelines, and Episode Eight focuses specifically on the subject of ASMR. They delve into the topic and touch on what ASMR stands for (Autonomous Sensory Meridian Response), the different types of ASMR that exist including ‘triggers’, and how it is perceived by many as either really good or really bad.


There are scientific studies that are ongoing to prove ASMR is a real thing, and everyone who experiences it usually has both common and niche triggers. Popular triggers include hair cutting, soft speaking, whispering, mouth sounds, brushing, role plays (where the taboo misconception often comes in), and tapping. Niche triggers include the sound of a hair dryer or fan, unintelligible whispering, specific positive affirmations, eating, and spraying water over a lit candle.


The most popular ASMRtist on YouTube currently is Gibi ASMR, who has a whopping 4.19 million subscribers and 1,537,652,062 views on her videos at the time of writing. Many listen or watch her videos to fall asleep at night as the sensations cause your heart rate to fall, immediately relaxing your body – but only if you’re one of the people who experience ASMR. Viewers who don’t experience it tend to be skeptical about the sensation as it simply has no effect other than to irritate or bore them.


In conclusion, there are some findings to strongly suggest that ASMR is a proven relaxation aid, as well as being a viral trend, however a lot more research needs to be carried out before anything definitive can be scientifically evaluated. The sensation continues to be a popular choice for content creators on YouTube and TikTok regardless and remains a topic for debate.


Let us know in the comments what your opinion of ASMR is, whether you experience the sensation and if you have any favorite triggers!

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