Friday, December 3, 2021

Are Diamonds Really Forever?

When my brother was ring shopping for his engagement ring I got a ton of questions. Questions like a princess cut? They are all the same colour. What’s the difference? Despite only being 22 with marriage nowhere near my horizon, I knew all the answers to what he was asking. I helped guide him through the 4Cs (carat, colour, cut, clarity) until he found the perfect one and a few weeks later, he was engaged! When I look back, I sometimes think “wow diamonds really are a girl’s best friend”. I mean I’ve had a Pinterest board of engagement ring ideas when I’m single. Then I thought wow the diamond industry really has us, women, at the palm of their hands.

The De Beers started to monopolise the supply of diamonds by buying out their competitors, putting them in control of 90% of the world’s diamond supply. They would also limit the distribution of these diamonds depending on the market demand. However, to keep the demands up, they devised a brilliant marketing plan. This would, later on, be recognised worldwide as one of the most successful marketing campaigns to ever run.

From Gone with the Wind in 1937 to diamonds are a girl’s best friend as Marilyn Monroe sang in Gentlemen Prefer Blondes in the 1950s, to art by Picasso and Salvator Dali, diamonds are forever. They are a coveted piece of art. Which I have to agree! Diamonds have become such a staple icon in our lives. When you get engaged, you’ll post that ring sitting gently on your ring finger and all your friends will ask you about that diamond ring first! Diamonds may be forever but getting your partner a diamond ring is one of the most successful marketing ploys in the 1950s. From there, it stemmed into rules like spending 1 or 2 month salaries.

Thinking from an economic standpoint, buying a diamond isn’t profitable. They sell for 25-30% of what you paid. The pride from buying a naturally mined diamond that’s more expensive than a lab-grown diamond is also irrelevant as they have little to no difference. Lab-grown diamonds also do not pose any ethical concerns.

But when it comes to matters of the heart, no amount of logic and reasoning can beat sentimentality. The truth is, a lot of these diamond rings carry meaning. It requires sacrifices to save up for the ring that is going to symbolise the next phase of your life with your partner. It signifies change and even history as it’s passed down through generations. Buy that diamond ring if that’s what both you and your partner want, but maybe consider other gemstones too? They may just surprise you.

Gabriel Garlycia
My name is Gabriel Garlycia. I’m an Indonesian girl born and raised in Jakarta. I’m a recent graduate from King’s College London who’s also a type 1 diabetic. Keep a lookout for my articles ranging from current world events to your newest anime releases!

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