To start conversations about periods in the home, a menstrual-themed breakfast with womb-shaped cereal has been launched.
A uterus-shaped cereal has been established to put period conversations to the forefront.
Intimina, a feminine care brand, created its raspberry-flavored “Period Crunch” to inspire families to talk freely about menstruation at breakfast.
Every raspberry-flavored piece of the cereal has a unique shape of a uterus and is bright red, giving the milk a clear red color.
The package also contains conversation starters and a diagram of the female reproductive system to help individuals locate the uterus in the body.
Spain became the first European government to propose paid, unrestricted menstruation leave for women in pain last week, prompting the cereal campaign.
The cereal was created as part of the brand’s ongoing Seen + Heard period positivity campaign, which intends to promote menstrual wellness and increase awareness.
Intimina’s Danela Zagar said, “Periods are normal, and talking about periods should be normal”.
“But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones”.
“There’s no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal”.
“And if period conversations were truly normalized then they wouldn’t be off this table — or off any table for that matter,” Zagar added.
To help educate children, the Period Crunch box includes a diagram of the female reproductive system.
Dr. Shree Datta, a gynecologist at King’s College Hospital, said, “I’m delighted Intimina has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods”.
“Periods are a natural part of who we are, so it’s deeply concerning to hear that so many people remain uncomfortable discussing them when they are just another part of our health”.
“It’s heartbreaking to hear that 25% of people have taught themselves about periods when there is support available. I look forward to Period Crunch kickstarting conversations and breaking down barriers over the breakfast table,” she added.