Many businesses are bankrupt during this Covid-19 pandemic. This situation is even worse day by day. But, vaccines are already distributed globally and this can be a turning point for the remaining business and new business take place in the economic structure.
People are forced to decide between searching for another job or making a new one. This is not an easy decision especially for people who already have a family. And, some people decide to make their businesses. All people can start their own business but pay attention to these 4 important things before you want to start your own business
The first point is the purpose. News office is established for delivering world news every day to all people so they will get an update regarding what happens in the world nowadays. This is the fundamental example and the base for your business. You must know what is your purpose before you start one. This era is the transition from offline to online, from coming directly to the market toward order from home and many more changes that we should face.
The second point is the message. Each brand has its uniqueness. From the packaging, marketing platform, and any elements that will distinguish the brands from the others. You must convey what message that you want to deliver to the customer, what products that can fulfill their need, and what strategy you will use for gaining their interest toward your products.
The third point is the customer. This is important for you who want to start a business. You must know your customer’s target. is it middle class or lower-class, or high class? You can’t sell a product that will be needed only by a student to a farmer. You must identify the customer’s needs. And, find a way to add or increase your customer’s value by your product.
The last point is the product itself. The logo, packaging, and content should be a reflection of what is your business core. If you successfully create an excellent logo, good packaging, and amazing content, your business will rise in no time. No shortcut to the top, you must work hard.
Well, try to understand these points not only will help you but also your business. If you already have a business strategy, and you already come with a concept that suits you and the customer target, execute it early.