360Channel, a subsidiary of COLOPL <3668>, today (March 15) formed a business alliance with INFLUENCER BANK, a subsidiary of Vector <6058>, in the metaverse field, converting service sites and product LPs into a metaverse to provide a new user experience. Metaverse LP” construction support service announced to start selling.
In this service, in addition to the technology that 360Channel has cultivated in the production and development of the Metaverse so far, and the knowledge about the operation of the Metaverse space provided on a web browser basis, INFLUENCER BANK’s track record in content development, communication design, and PR. Utilizing the know-how of community marketing, we will practically systematize the method of using the Metaverse to improve communication engagement between companies and fans.
Focusing on service sites and product LPs as specific points of contact, we will provide full support from planning to implementation for services that transform them into places of immersive experiences by turning them into a metaverse. By turning service sites and LPs into a metaverse, we can implement specific measures in this area ahead of other companies in the same industry, and accumulate results ahead of others. Also, by promoting them, it is possible to connect to corporate branding.
360Channel and INFLUENCER BANK will respond to marketing that utilizes the ever-evolving Metaverse, create a place where companies and consumers can meet in new ways, create a community, and expand the possibilities of the Metaverse. We are planning to continue.
■ Examples of developing service content using the Metaverse
(1) Make service LP metaverse
[WEB site]→[Metaverse space]to make it more immersive
We provide users with a communication experience in the Metaverse space that is not possible on websites that were expressed in text and video. By creating multiple contents such as purchase leads, video viewing, communication with characters, and chats between users in the space, we will extend the stay time and strengthen product understanding.
(2) Metaverse press conferences (general invitations for consumers, etc.)
Metaverse press conferences to reach more users
Press conferences held in real life are developed in the Metaverse space to provide information not only to the media but also to users. By providing participants with NFTs and special digital items, and by developing commercial making videos and special content, we will provide experiences to many users, mainly core fans.
■Summary of services provided
(1) Production and development of websites and LPs in the virtual metaverse.
(2) Metaverse support for press conferences, etc.
(3) Support for the above content campaign planning, casting, and PR activities.
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