2023 Hyundai Grandeur: A Fine Blend of the Past and Present

 

Hyundai brings a new phase to the Grandeur, its luxury saloon rich with history. No, this won’t be a new Genesis, as suggested by the familiar fascia. Known as the Azera in markets outside of its South Korean homeland, it features a blend of current Hyundai and references to its first generation.

 

 

There are no details on its powertrain nor its status as an ICE or EV, but there’s enough material to grant it coverage. There’s retractable door handles, light bars for both front and back lights, and a sleek, curvy design reminiscent of the Ioniq 5. Though some may think it’s a new original piece, the front end is really inspired by the Staria. What model is it you ask?

 

 

There it is. A big flagship luxury sedan having the same front end of a (commercial) van is certainly unexpected, and the same statement is also applicable for how well it adapts to the entire car in general. Dubbed the Robocop by some folks, the Staria’s front fascia somehow fits very well onto the Grandeur, and perhaps it’s thanks to how some luxury brands tried to convince the world that bigger grilles are reflective of its status as a luxury car. We certainly don’t expect meeting a familiar face here, nor did we think it could look this good.

 

 

Dimensions are not out yet, but the overall length of it suggests an even longer wheelbase. The quarter glass is a callback to the initiator of the name, which is a rebadged Mitsubishi Debonair. Still, that doesn’t stop Hyundai from restomodding one, and it looks aesthetically riveting. 

 

 

Trip to the past aside, the back has the same light bar, with a curved trunk lid that places the rearview camera under the taillights. Inside, the driver gets a widescreen gauge cluster, which we assume would be a dual monitor setup made to look like one interconnected speedo/infotainment system. A third, tilted monitor hides under the dash, bridging the center console; quite the ingenious design that allows for easier front occupant control. The steering wheel seems to be inspired by that of the first gen as well. The seats are wrapped in eco Nappa leather, which is said to be antibacterial. Ambient lighting is present on the doors, and rear passengers will also have their own controls mounted on the foldable armrest. A panoramic moonroof is also present, though we can’t help but feel the back portion of the glass is halved. One last feature to note is its intriguing stalk-shaped supports for the headrests.

 

 

Hyundai’s appreciation of its own history is evident in the latest Grandeur, and we can’t help but thank that this wasn’t a Genesis, as we wouldn’t have the van-faced saloon if it was. This is quite frankly one fascinating design that we can appreciate amongst the seas of middling, controversial designs for luxury cars; an achievement in today’s times.

 

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p dir=”ltr”>(Images sourced from Hyundai’s official websites)

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